As technology evolves, so do the expectations of your policyholders. They want to consume information the way that makes sense to them, whether that's through email, web chat, text or social media.
But tailoring these communications is complex. It often involves manually assembling content from existing documents, variable data and information stored in other systems.
With customer communications management (CCM) technology, insurance organisations overcome the inherent obstacles of manually assembling and outputting frequently created documents.
By integrating with enterprise applications and office productivity software, CCM solutions reduce the time and effort it takes to create individually personalised content from standardised templates on demand, while fully supporting high-volume composition processes.
But automating the assembly and output of customised documentation isn’t about efficiency for its own sake – it’s about the real-world benefits it brings to your organisation, including: